ORA
16.10.25
Introducing the ‘Ora’ collection – woven with expression, versatility, and ultra-femininity.
The name ‘Ora’ refers to the wind that rises over Lake Garda in Italy, arriving each day with calm persistence. Ever shifting, this wind carries a sense of change and quiet transformation—an invisible force that shapes everything it touches. This collection moves in the same way as the Ora—an expression of motion, evolution, and the quiet strength of becoming.
THE CAMPAIGN
Set on the picturesque shores of Lake Garda, Italy, the Ora campaign draws its name from the south wind that rises each day across the water, bringing with it a sense of movement, clarity, and quiet change.
Shot in the golden light of late afternoon, the collection lives in moments of evolution and motion—draped over sun-kissed skin, caught in the breeze, or layered after a swim as day slips into evening. Rooted in ease and femininity, Ora is a tribute to the women who move gently through change, embracing the art of becoming with softness and strength.
"Ora honours the beauty of quiet transformation, made for those who are ever evolving gracefully, and on their own terms. Effortless enough to slip on after a swim, yet refined enough to celebrate life's more intimate moments. I've designed pieces that feel deeply personal - meant to move with you, to evolve as you do"
Founder & Designer, Yasmin Köster
Every detail, from the drape of the fabric to the interplay of colour and texture, is considered to evoke ease and confidence. These pieces don't demand attention, but inevitably draw it.
The Ora woman embraces change not with urgency, but with grace; she allows her style to mirror her evolution, wearing each stage of becoming with quiet pride.
EXPLORE THE KULTURE COMMUNITY
